Taking a Big Bite out of the Cable and Wire Industry

The cable and wire industry has become a smorgasbord of technologically advanced products which answers each and every need of the consumer. However, when the layperson comes to the shop, there is really no answer as to what has to be used for what application. Amidst the hundreds of cables lining the shelves, one either goes up in raptures or despair in deciding what to pick.

That is why Nassau National has created the whiz kid, namely Crown Industrial, which caters to the electronics section of the market by giving precise facts and details about the uses and applications of each kind of cable. Crown Industrial has become the certified distributor of all kinds of wires and cables for every manufacturer in the country.

Catering to Each and Every Segment

The revolution that Crown Industrial has been working towards is to make the world a safer place through its technologically advanced flame retardant and flame resistant cables to name a few. Rather than promoting the “one cable that fits all” propaganda, the company has aimed for exclusive cables, cords and wires that will satisfy unique industry needs.

Consider as an example, the marine cable application needs, which can although be answered by most cables, requires precise technically suitable cables. To be fair, these marine application cables can again be used in most other general applications but since they are manufactured with the marine industry in mind, they carry the exact robust specifications to work under stressful conditions where fire or oil spill could be a very real hazard.

Exceeding Industry Standards

This leads us to another important aspect that any wire and cable industry must answer, namely cable specifications which has to be in accordance with industry standards. This is not just an idle advertisement boast, but the reality of the “exceedingly good design” of the cables as attested by the manufacturers, have been tested over and over again in the various electrical applications. Moreover, Crown Industrial never releases a new cable in the market without first testing and checking out its potential. So when you buy from Crown Industrial, you can be sure of getting the right product for your electrical project.

Material Selection – The Backbone of the Industry

Recently the market has seen a flux with the materials used and that could be because of fluctuating material prices, namely that of copper. With the copper market widely influencing the global market and thereby the US market, it has become a struggle for cable industries to maintain steady rates. However, on the other hand, the making of the ideal cable has taken a back seat with industries trying to cope up with alternate materials such as aluminum, to balance the market demand and supply.

While there is nothing wrong in using aluminum, and in fact, there are a lot of advantages in using it for certain cables, the trade off occurs when the industry calls for copper and copper alone. Crown Industrial, however, maintains a steady supply of all types of cables, regardless of market variations which makes it a preferred “one stop shop”.

When Bigger is Not Better

In this era, when everyone wants everything to be bigger and better, Crown Industrial concentrates on giving the customer the exact requirements and not trying to push off the biggest and most expensive product to the customer just to make a sale.

There are two sides to the coin here, which is to satisfy the micro business trend that caters to all the small businesses and customers and the macro trend where the overall sector has to be taken into consideration for healthy growth of the cable and wire industry.  Thus, when a company the size of Crown Industrial begins a game, it has the responsibility of making sure that there is a balance that will prove essential for both the US market and the global business environment.